The Jordan 3, most notable for its first appearance when Michael Jordan famously wore them during the 1988 Dunk Contest. With a brand new silhouette that hadn't been seen before, it introduced the “Jumpman”. This symbol would go on to be present on all of Jordan's products as we know today designed by Tinker Hatfield. The Jordan 3 was Initially released as the Jordan 3 “White Cement” and quickly followed with the Jordan 3 “Black Cement”. Both sneakers showcased the original elephant print overlay design that we now see on present Jordan Brand Products.